About us

At iconica, we believe in the power of collaboration—because we know that together, we achieve more.


As your dedicated ally in the complex world of ServiceNow, our mission is to unite and empower for extraordinary impact and collective success—your success.


We take the time to understand your unique challenges and aspirations, enabling us to craft tailored solutions that are perfectly aligned with your goals. With iconica, you benefit from a partnership that combines specialized expertise with a commitment to your business outcomes.

Think of iconica as your guiding partner in the complex world of ServiceNow.

We invest time in understanding your unique challenges and aspirations.

This deep comprehension allows us to tailor our matchmaking approach, ensuring you're paired with the ideal partner, talent, and solutions.

Specialized Expertise

Specialized Expertise

We leverage our deep knowledge of the ServiceNow platform to provide solutions that are precise and effective.



We leverage our deep knowledge of the ServiceNow platform to provide solutions that are precise and effective.



Personalized Service

Personalized Service

You’re not just a client; you’re a partner. We deliver a boutique experience with the attention and care your business deserves, fostering a relationship built on trust and mutual success.

You’re not just a client; you’re a partner. We deliver a boutique experience with the attention and care your business deserves, fostering a relationship built on trust and mutual success.

Integrated Offerings

Integrated Offerings

iconica provides a complete suite of Solutions, Expertise, and Apps under one roof. This holistic approach means you can manage all your ServiceNow needs through a single, trusted partner, simplifying your experience and maximizing efficiency.

Agile Engagement

Our flexible, engagement processes adapt to your requirements, making collaboration seamless. Whether it’s implementation, optimization, or custom development, we’re here for you.


Our flexible, engagement processes adapt to your requirements, making collaboration seamless. Whether it’s implementation, optimization, or custom development, we’re here for you.


Cost-Efficient Packages

Cost-Efficient Packages

Our transparent, fixed-price services deliver high impact without surprises. You can count on predictable costs and exceptional value, allowing you to budget with confidence.

Innovative Apps

Innovative Apps

Enhance your ServiceNow platform with our innovative, custom-built apps. Designed to extend and optimize your capabilities, our apps empower you to do more with ServiceNow, tailored perfectly to your unique business requirements

Our Esteemed Members

400

certified consultants

140

Customers

40M€

Combined turnover

100%

Dedicated to ServiceNow

Our Founding Team


Thomas Gouy

Group Co-Founder
With a rich history in the ServiceNow ecosystem, Thomas was one of the pioneering employees at Aspediens in France. As a serial entrepreneur, he has founded and co-founded three companies, including Imakumo APAC—ServiceNow’s leading partner in the region—successfully acquired by Atos in 2017. Thomas brings a deep understanding of growth and innovation to iconica.

Michel Regueiro

Group Co-Founder
Michel co-founded Aspediens, steering it to become a leading ServiceNow partner with 20M€ in annual revenue and 150 employees before its acquisition by DXC Technology in 2016. As a trusted advisor to leading partners like Acorio and Thirdera, Michel is a seasoned strategist with a proven track record of driving success and growth in the ServiceNow landscape.

Chris Faulkner

Americas Co-Founder
Chris brings over a decade of ServiceNow expertise, spanning roles from Solution Consultant to Platform Architect across the US, Australia, and Singapore. As a Certified Master Architect and former Product Manager at ServiceNow, his deep technical knowledge and global experience are invaluable assets in driving innovation and excellence at iconica.

Our Story

In the spring of 2023, two seasoned veterans of the ServiceNow ecosystem, Thomas Gouy and Michel Regueiro, began to envision a new frontier in the realm of service partnerships.

Their goal was not merely to create another player in the market, but to forge a unique alliance that could offer unparalleled value and agility. Thus, iconica was born—an alliance conceived from the ground up to empower businesses with top-tier ServiceNow solutions, expertise, and apps, all seamlessly integrated to deliver success. Thomas and Michel's journey started with a simple yet profound question: "How can we redefine partnership excellence in the ServiceNow ecosystem?" The answer they found has since been shaping the future of ServiceNow engagements.

The values that shape the alliance

Big Picture First

We always think strategically, aligning our actions with the big picture of the customer needs. Our ambition is to dream big with you.

Big Picture First

We always think strategically, aligning our actions with the big picture of the customer needs. Our ambition is to dream big with you.

Big Picture First

We always think strategically, aligning our actions with the big picture of the customer needs. Our ambition is to dream big with you.

Clarity in Action

We commit to straightforwardness in every interaction. Our commitment is to make the complicated accessible and actionable.

Clarity in Action

We commit to straightforwardness in every interaction. Our commitment is to make the complicated accessible and actionable.

Clarity in Action

We commit to straightforwardness in every interaction. Our commitment is to make the complicated accessible and actionable.

Trust, Always

We build transparent, honest relationships, fostering a culture of integrity and openess. A foundation of trust where you can always count on us.

Trust, Always

We build transparent, honest relationships, fostering a culture of integrity and openess. A foundation of trust where you can always count on us.

Trust, Always

We build transparent, honest relationships, fostering a culture of integrity and openess. A foundation of trust where you can always count on us.

Heartfelt Bonds

We strive to understand the perspectives and challenges of our clients and members. You belong to a community that values mutual support and shared success.

Heartfelt Bonds

We strive to understand the perspectives and challenges of our clients and members. You belong to a community that values mutual support and shared success.

Heartfelt Bonds

We strive to understand the perspectives and challenges of our clients and members. You belong to a community that values mutual support and shared success.

Connect for a free consultation

Connect with us today and schedule a free consultation to discuss your ServiceNow needs.

© Copyright 2024 - iconica SA, All Rights Reserved

Connect for a free consultation

Connect with us today and schedule a free consultation to discuss your ServiceNow needs.

© Copyright 2024 - iconica SA, All Rights Reserved

Connect for a free consultation

Connect with us today and schedule a free consultation to discuss your ServiceNow needs.

© Copyright 2024 - iconica SA, All Rights Reserved

Connect for a free consultation

Connect with us today and schedule a free consultation to discuss your ServiceNow needs.

© Copyright 2024 - iconica SA, All Rights Reserved